Shape & Scale assessed the company’s existing messaging materials, and drew out key technical differentiators and market observations. Shape & Scale then created and implemented an extensive content and media relations strategy for Normalyze. They got to work on the press release and company FAQ, they also orchestrated a Medium account. Shape & Scale liased with leading VC firms, Lightspeed and Battery Ventures on launch strategy and execution.
For media relations, Shape & Scale recommended an exclusive strategy with VentureBeat to ensure feature coverage. This resulted in marquee coverage on the day of the launch. Shape & Scale conducted wider outreach on the day of the announcement, securing articles with Fortune Term Sheet, CyberWire, SC Magazine, Security Week, and more. Coverage continued throughout the month with an Insider feature, highlighting the company’s pitch deck.
In addition, we supported Normalyze across their in their product-led go-to-market strategy. The team needed a technical infrastructure to support their product and sales processes, that integrated with existing tools.