Normalyze Case Study

Shape & Scale assessed the company’s existing messaging materials, and drew out key technical differentiators and market observations. Shape & Scale then created and implemented an extensive content and media relations strategy for Normalyze. They got to work on the press release and company FAQ, they also orchestrated a Medium account. Shape & Scale liased with leading VC firms, Lightspeed and Battery Ventures on launch strategy and execution.

For media relations, Shape & Scale recommended an exclusive strategy with VentureBeat to ensure feature coverage. This resulted in marquee coverage on the day of the launch. Shape & Scale conducted wider outreach on the day of the announcement, securing articles with Fortune Term Sheet, CyberWire, SC Magazine, Security Week, and more. Coverage continued throughout the month with an Insider feature, highlighting the company’s pitch deck.

In addition, we supported Normalyze across their in their product-led go-to-market strategy. The team needed a technical infrastructure to support their product and sales processes, that integrated with existing tools.

We partnered with Shape and Scale to launch our company and start building our PR and media relations programs. Both Suzanne and Pasha are pros by all means. They were able to get up-to-speed in no time and helped us announce Normalyze and secure outstanding coverage. In addition their digital marketing knowledge and experience sets apart and allows us to build integrated campaigns with our PR program.

Amer DeebaCEO & CoFounder | Normalyze

Shape & Scale set up HubSpot Marketing and HubSpot Sales hubs to help support the product launch. Within 10 days, Shape & Scale had both of these hubs integrated into their sales processes. We also helped build out an private application utilizing AuthO to help integrate their product with HubSpot.