An independent approach to RevOps and Communications where you are in
the driver's seat. Consultative coaching from Pasha and Suzanne with
access to all of our templates for strategy and execution best
practices.
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A strong focus on setting the right strategy for your growing business.
We will have a pulse on your needs and help you executie to reach your
goals with support from your team internally.
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We are immersed in your business to set the strategy and help you
execute the vision - the best of both worlds. We will report on our
success and be visible with the c-suite on what we're able to
accomplish.
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Access to Pasha and Suzanne:
- Initial intake during month one to understand your goals with
recommendations to follow on your focus for the proceeding two
quarters.
- One monthly meeting with Pasha and Suzanne collectively to discuss
strategy
- One monthly meeting with Pasha and Suzanne individually to review your
progress and offer you specific feedback
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Access to Pasha and Suzanne:
- Initial intake, ramp up and strategy sessions to set the foundation
for the program
- A consistent focus on strategy alignment with assistance from your
internal team on execution.
- Twice-monthly meetings to track progress and activity
- Slack or project management tool collaboration based on your
preferences, in addition to consistent email communications
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Access to Pasha and Suzanne:
- Initial intake, ramp up and strategy sessions to set the foundation
for the program
- A hands-on approach to strategy alignment with consistent execution to
achieve program goals and KPIs.
- Weekly meetings to track progress and activity
- Quarterly or monthly reporting, depending on your goals and KPIs
- Slack or project management tool collaboration based on your
preferences, in addition to consistent email communications
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Expected Outcomes
- Empowerment With Structured Guidance: With our tools
and frameworks, you are empowered and confident to perform tasks at your
own pace with our structured guidance.
- Process Creation: Start your sales, marketing, and
communications processes on the right foot from day one. Determine your
roadblocks and let us map out the solution.
- Consistency: Templates help maintain a consistent
format and structure across various documents or tasks, ensuring a
unified output.
- Scalability: The program can be easily scaled as more
individuals within the organization adopt and benefit from the
self-service model.
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Expected Outcomes
Communications
- Brand Awareness and Differentiation: Create messaging
and a narrative that truly differentiates from your competitors.
- Communications Strategy: Determine the building
blocks needed to build the brand; Create an announcement strategy and
determine the best puzzle pieces to achieve your marketing goals.
- Executive Thought Leadership: Elect one spokesperson
to be the face of the company and create a platform with a unique
POV.
- Media Relations: Secure media opportunities to tell
your story and begin driving buzz.
- Content Development: Light content support for
external communications materials, such as press releases, blogs or
bylines.
RevOps
- Foundation and Frameworks: Laying the groundwork. We
dive deep into understanding your current processes, technology stack,
and alignment (or lack thereof) between departments. It's about setting
up the basics right.
- Technology Optimization: We fine-tune your existing
tech stack, ensuring you're getting the most out of your current
investments. This often involves streamlining tools, improving
integrations, and enhancing data flows.
- Process Enhancement: We identify bottlenecks and
inefficiencies in your sales, marketing, and service processes and
implement targeted improvements to enhance productivity and
effectiveness.
- Basic Attribution Modeling: We set up fundamental
attribution models to give you clearer insights into which marketing and
sales efforts are driving results, enabling better decision-making.
- Training and Enablement: We provide foundational
training for your team to ensure they can effectively use the tools and
processes we've put in place.
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Expected Outcomes
Communications
- Brand Elevation: An aggressive communications
approach to raise the visibility of your brand in the market
- Communications Strategy: We set the strategy to help
your brand grow; This will align back to your marketing objectives while
being incredibly C-Suite focused.
- Executive Thought Leadership: Elect 2-3 spokespeople
and create platforms with a unique POV; We work with them closely to
build their own brand.
- Media Relations: Secure media opportunities to tell
your story and begin driving buzz. Creativity of technology, business,
podcast, and contributed bylines will fill up the program.
- Content Development: Content strategy and execution
for external communications materials, such as press releases, blogs or
bylines.
- Speaking and/or Awards Programs: We find the right
speaking and and award opportunities to elevate the brand, your product,
and your culture.
RevOps
Advanced Strategy Development: We go beyond the basics
to develop more sophisticated go-to-market (GTM) strategies tailored to
your specific business goals and market dynamics.
Comprehensive Tech Stack Overhaul: At this level, we're
not just optimizing; we're transforming. This might involve introducing
new technologies, advanced automation, and AI-driven insights to keep
you ahead of the curve.
Deep Cross-Departmental Alignment: We work intensively
on breaking down silos between departments, ensuring seamless
collaboration and communication. This is where the magic of true RevOps
comes to life, aligning goals, processes, and data across teams.
Advanced Attribution and Analytics: With a larger
budget, we delve into more complex attribution models and analytics,
providing granular insights into customer behavior, campaign
performance, and ROI across all channels.
Customized Training and Change Management: We offer
more personalized training sessions, including change management
strategies to help your team adapt to new processes and technologies,
ensuring long-term success.
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