✕ 01 / 03
You were hired to run marketing strategy, but you've become the de facto HubSpot admin because you're the only person who knows how it works.
HubSpot Gold Partner · RevOps Consultancy
Your CRM is lying to you.
Shape & Scale is a RevOps consultancy that has helped dozens of B2B tech companies fix the systems, process, and data underneath their go-to-market motion. And then build the revenue plays that depend on it.
50+ HubSpot Implementations
HubSpot Gold Partner
Pipeline · Q2 FY26 updated 2m ago
$2.4M
↑ 32% QoQ
SQL
182
$640K
Qualified
94
$880K
Proposal
37
$520K
Closed Won
12
$360K
4 stages · 12 sources · 38 owners data integrity 98%
Your CRM is full of data you can't trust. It's affecting every campaign, pipeline decision, and AI initiative you build.
✕ 02 / 03
You hired an agency to clean everything up, and three months later it was dirty again because nobody fixed the process underneath.
✕ 03 / 03
You want to activate AI across your go-to-market motion, but every model you point at your CRM lies to you because the underlying data is wrong.
Most B2B teams are sitting on a HubSpot instance that's 40% configured and 100% frustrating.
Another quarter. Another pipeline review where nobody trusts the numbers.
Your marketing leader turned over. The new one inherited years of rushed fixes, dirty imports, and undocumented decisions, then hired an agency to clean the surface while the foundation stayed broken.
As teams change and campaigns scale, bad data enters the CRM faster than anyone can govern it. Without clear process, every campaign adds another layer of risk to your reporting, deliverability, and pipeline.
And here's the part nobody says out loud: it's going to break.
Maybe at Series B when your board asks for NRR reporting. Maybe when your best SDR quits because she spent more time cleaning lists than selling. Maybe when you try to activate AI and every answer you get back is garbage because the data underneath is contradictory.
Every new hire who touches HubSpot without a process adds another layer of mess.
The cost of doing nothing compounds every quarter.
It doesn't have to be this way.
We help you turn a CRM full of data you can't trust into a system your team can actually run plays from.
Here's how it works.
Phase 01 1
Rebuild
We simplify your CRM architecture and set the process while defining the data standard that everything else runs on.
Phase 02 2
Layer
We tier your accounts, connect intent signals, and turn clean data into campaigns and revenue plays built around how your buyers actually move.
Phase 03 3
Launch & Optimize
We put your highest-impact plays in market, build reporting that ties activity to pipeline, and optimize quarterly.
What does Shape & Scale do?
Shape & Scale is a RevOps consultancy and HubSpot Gold Partner that fixes broken CRM foundations for B2B tech companies, then builds the revenue plays that depend on clean data. Founder Pasha Irshad has led more than 50 HubSpot implementations over 18 years in B2B marketing, working across content, demand generation, paid media, CRM, and revenue operations. Engagements run in three phases: Rebuild, where the CRM architecture, ownership, and data standard get fixed; Layer, where account tiering and intent signals turn clean data into targeted campaigns; and Launch & Optimize, where revenue plays go to market with pipeline-tied reporting. Clients are typically B2B tech companies whose HubSpot instance has become unreliable after rushed fixes, agency turnover, or unmanaged growth. Shape & Scale is based in Washington, D.C. and has completed full Salesforce-to-HubSpot migrations in under three weeks.
- RevOps consulting
- CRM architecture, data standards, lifecycle definitions, ownership.
- HubSpot implementation and migration
- New builds, rebuilds of half-configured portals, and migrations off Salesforce.
- Go-to-market strategy
- Account tiering, intent signals, and the revenue plays that run on clean data.
- HubSpot training
- So your marketing and sales teams can run the system without a default admin.
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Wall of love
What clients say.
“
Pasha is LEGIT and I will now recommend him and his team to anyone! We've successfully completed some major CRM projects!
K
K.D.
Marketing Leader
“
Working with Pasha, Natalie, and team was a great experience for us. They were able to migrate us from Salesforce in less than 3 weeks, as well as standing up multiple workflows and processes to unblock our sales and marketing teams.
NR
Nathan Rupert
GTM Leader
“
My experience working with the Shape and Scale team has been outstanding. Pasha has done an incredible job understanding our business and being patient in teaching us the alignment marketing we need to be successful.
PK
Patrick Krischel
Vice President
“
Can't recommend Pasha highly enough. I learned from him on every weekly call during our four-month contract: about HubSpot, data, and RevOps, sure, but also about how to be a great vendor and partner. He makes your company better and makes you better at your job.
JB
John Bradley
Vice President of Marketing
“
We loved getting to work with Pasha to set up our HubSpot instance! They helped us work with messy data and were flexible to meet the needs of our investors. They offered a wealth of resources and trained our team on HubSpot and CRM best practices.
KS
Kensey Slone
Head of Partnerships
“
Pasha was instrumental in helping us get more value from HubSpot and improve our marketing operations. He brought deep expertise across reporting, analytics, paid media, email, and sales/marketing alignment: proactive, transparent, and genuinely invested in the work.
DB
Drew Brucker
VP of Marketing
About
Hey, I'm Pasha.
I've been in B2B marketing for close to 18 years, across content, demand generation, paid media, CRM, analytics, intent data, and revenue operations.
Over time, I kept seeing the same pattern. A company would think they had a lead problem, a campaign problem, or a reporting problem. But once you looked inside the CRM, the real issue was underneath: disconnected systems, unclear processes, and data nobody fully trusted.
That's what pulled me deeper into HubSpot. The CRM sits at the center of the go-to-market ecosystem. Working inside it is like reading a specific panel of blood work. You're not seeing everything, but you're seeing enough to know where the system is healthy, where it's under stress, and where things are about to break.
After 18 years, I've learned to hear the cues. Bad leads, messy attribution, bouncing outbound. These usually point back to the same foundation: bad data, missing definitions, disconnected systems.
I can see when the thing a client is asking for is not the thing that's actually broken.
| They ask for | The real issue is |
|---|---|
| A workflow | Ownership |
| Better reporting | Lifecycle definitions |
| More leads | ICP clarity |
| AI | Contradictory CRM data |
That's the work Shape & Scale exists to do: fix the foundation, then build the revenue plays that run on top of it.
HubSpot Gold Partner HubSpot Certified Trainer Winning by Design Revenue Architect
Questions
Straight answers.
The four things people ask before they book the call.
01 What is RevOps consulting?
Revenue operations is the work of making marketing, sales, and customer data agree with each other: one CRM architecture, one set of lifecycle definitions, one owner per process. A RevOps consultant fixes the foundation so every campaign, pipeline review, and AI initiative built on top of it can be trusted. At Shape & Scale that work happens inside HubSpot.
02 How long does a HubSpot cleanup or migration take?
It depends on the state of the portal, which is why every engagement starts with a 30-minute diagnostic and ends that call with a concrete first-90-day plan. The Rebuild phase comes first and is scoped to your portal. For reference, one client's full Salesforce-to-HubSpot migration was completed in under three weeks.
03 What does an engagement cost?
Engagements are scoped after the diagnostic, because a portal with 40% configuration and five years of dirty imports is a different job from a fresh build. There is no pitch deck. You leave the first call knowing what I would fix first, whether you hire us or not.
04 Is Shape & Scale a HubSpot Gold Partner?
Yes. Shape & Scale is a HubSpot Gold Partner listed in the HubSpot Solutions Directory. Founder Pasha Irshad is a HubSpot Certified Trainer and a Winning by Design Revenue Architect, with more than 50 HubSpot implementations over 18 years in B2B marketing.
Now booking diagnostics Ready to fix your
Ready to fix your
revenue stack?
30 minutes. I'll look at your portal, ask a few uncomfortable questions, and tell you what I'd fix first, whether you hire us or not.
- ✓ 30-minute diagnostic
- ✓ No pitch deck
- ✓ Concrete first-90-day plan
- ✓ Hire us or don't
Schedule a call
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