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Over 25 years of experience at your fingertips.

Shape & Scale is a B2B marketing consultancy focusing on HubSpot, PR, and Revenue Operations.

Shape & Scale breaks the mold, empowering B2B tech companies to differentiate and thrive in a competitive landscape.

B2B marketing has changed. You know it – and we’re ready for it.

Pasha and Suzanne

Our conviction lies in our ability to overcome any business challenge, driving us to be trusted thought partners for tech startups and privately funded companies.

We leverage our integrated expertise in HubSpot, PR, and RevOps to guide our clients on their journey.

Together, we’ve navigated paths toward sustainable growth—marked by critical milestones like revenue increases and market share expansion—helping them to solve complex problems and unlock their full potential.

From process optimization to brand narratives, RevOps and PR can establish a rhythm across the organization to align people, messaging, and processes to:

  • Amplify brand awareness through unified messaging across sales, marketing, and success.
  • Deliver a cohesive customer experience from initial engagement to post-purchase, driving loyalty and advocacy.
  • Empower data-informed decisions that lead to predictable, measurable outcomes.
  • Develop external validation and differentiation.
  • Drive adoption to unlock the full potential of your technology investments.
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A new category of B2B buyers demands a new approach. That’s where we come in.

From process optimization to brand narratives, RevOps and PR can establish a rhythm across the organization to align people, messaging, and processes.

What They’re Saying

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“We partnered with Shape and Scale to launch our company and start building our PR and media relations programs. Both Suzanne and Pasha are pros by all means. They were able to get up-to-speed in no time and helped us announce Normalyze and secure outstanding coverage. In addition their digital marketing knowledge and experience sets apart and allows us to build integrated campaigns with our PR program.”

Amer DeebaCEO and CoFounder | Normalyze
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“Suzanne and Pasha are absolutely wonderful to work with. I partnered with Shape and Scale to build the foundations for our PR and digital marketing strategy, and they were invaluable throughout that process. Both Suzanne and Pasha are great planners, communicators, and contributors. What makes them stand out is their outcome-driven approach. They brought ideas and opinions to every discussion, which makes for an ideal agency partnership. Working with Shape and Scale was like having an extension of our marketing team.”

Sarah DinVP of Marketing | Builder.io
pasha
Co-Founder

Pasha Irshad

Sitting at the intersection of digital, data and technology, Pasha leads cross-functional teams to deliver digital solutions that increase revenue, improve customer experience and drive alignment & growth.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. Before entering the marketing world, I worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine and helped prepare me for the agency world.

So, where am I today?

Sitting at the intersection of marketing and technology, I help my clients strategize and execute modern demand programs while aligning, operationalizing, and harnessing the power of their tech stack.

I combine an innate curiosity for marketing and technology built upon 14 years of agency experience in project management, strategy, and leadership roles.

During that time, I’ve led cross-country video shoots, managed web and app projects, and built and scaled a one-person digital practice from $0-$3M in three years.

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet Cybersecurity has given me a broad view of what works and what doesn’t.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Areas of Expertise

  • Go-to-market strategy
  • HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
  • Demand generation and demand capture
  • Paid media
  • Data and analytics (GA4, anyone?)
Suzanne
Co-Founder

Suzanne Block

With a specialty in public relations and communications, Suzanne works closely with her clients to develop meaningful and timely campaigns that elevate visibility among key audiences and align with business objectives for the most external impact.

With a specialty in public relations and communications, Suzanne works closely with her clients to develop meaningful and timely campaigns that elevate visibility among key audiences and align with business objectives for the most external impact.

Areas of focus include strategic communications and counsel, media relations strategy and outreach, content strategy and creation, and branding. Suzanne also works as a media trainer and public speaking coach to help executives perfect and refine their narratives and storytelling skills.

Areas of Expertise

  • Public Relations & Communications Strategy
  • External Communications
  • Media & Analyst Relations
  • Media & Public Speaking Training
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For tech startups and private firms with $1-30M in annual recurring revenue, Shape & Scale is your go-to B2B consultancy.

We specialize in driving sustainable growth, combining HubSpot, PR, and RevOps expertise. Our approach means you get personalized and strategic guidance, making your growth journey successful, scalable, and sustainable.

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