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Over 25 years of experience at your fingertips.

Shape & Scale is a B2B marketing consultancy for a new age of buyers.

B2B marketing has changed. You know it – and we’re ready for it.

Pasha and Suzanne

B2B marketing has changed. You know it – and we’re ready for it.

Shaped by the rapid digitization over the last three years, business buying behaviors are forever altered.

External market factors further compound this change:

  • Current attribution tactics for marketing are flawed and misleading, causing leaders to focus on metrics that don’t matter.
  • Product differentiation is negligible in an age of explosive technology innovation, replaced by the requirement for authentic brand and customer experiences.
  • Digital communities and the power of social and content platforms have given rise to “Dark Social” – an unattributable source affecting purchasing decisions and patterns.
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A new category of B2B buyers demands a new approach. That’s where we come in.

By aligning public relations and marketing strengths, we deliver your PoV through storytelling and demand generation, while helping you unlock the power of HubSpot.

What They’re Saying

We partnered with Shape and Scale to launch our company and start building our PR and media relations programs. Both Suzanne and Pasha are pros by all means. They were able to get up-to-speed in no time and helped us announce Normalyze and secure outstanding coverage. In addition their digital marketing knowledge and experience sets apart and allows us to build integrated campaigns with our PR program.

Amer DeebaCEO and CoFounder | Normalyze

Suzanne and Pasha are absolutely wonderful to work with. I partnered with Shape and Scale to build the foundations for our PR and digital marketing strategy, and they were invaluable throughout that process. Both Suzanne and Pasha are great planners, communicators, and contributors. What makes them stand out is their outcome-driven approach. They brought ideas and opinions to every discussion, which makes for an ideal agency partnership. Working with Shape and Scale was like having an extension of our marketing team.

Sarah DinVP of Marketing | Builder.io
pasha
Co-Founder

Pasha Irshad

Sitting at the intersection of digital, data and technology, Pasha leads cross-functional teams to deliver digital solutions that increase revenue, improve customer experience and drive alignment & growth.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. Before entering the marketing world, I worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine and helped prepare me for the agency world.

So, where am I today?

Sitting at the intersection of marketing and technology, I help my clients strategize and execute modern demand programs while aligning, operationalizing, and harnessing the power of their tech stack.

I combine an innate curiosity for marketing and technology built upon 14 years of agency experience in project management, strategy, and leadership roles.

During that time, I’ve led cross-country video shoots, managed web and app projects, and built and scaled a one-person digital practice from $0-$3M in three years.

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet Cybersecurity has given me a broad view of what works and what doesn’t.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Areas of Expertise

  • Go-to-market strategy
  • HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
  • Demand generation and demand capture
  • Paid media
  • Data and analytics (GA4, anyone?)
Suzanne
Co-Founder

Suzanne Block

With a specialty in public relations and communications, Suzanne works closely with her clients to develop meaningful and timely campaigns that elevate visibility among key audiences and align with business objectives for the most external impact.

With a specialty in public relations and communications, Suzanne works closely with her clients to develop meaningful and timely campaigns that elevate visibility among key audiences and align with business objectives for the most external impact.

Areas of focus include strategic communications and counsel, media relations strategy and outreach, content strategy and creation, and branding. Suzanne also works as a media trainer and public speaking coach to help executives perfect and refine their narratives and storytelling skills.

Areas of Expertise

  • Public Relations & Communications Strategy
  • External Communications
  • Media & Analyst Relations
  • Media & Public Speaking Training