Shaped by the rapid digitization over the last three years, business buying behaviors are forever altered.
External market factors further compound this change:
Over 25 years of experience at your fingertips.
Shape & Scale is a B2B marketing consultancy for a new age of buyers.
B2B marketing has changed. You know it – and we’re ready for it.
B2B marketing has changed. You know it – and we’re ready for it.
- Current attribution tactics for marketing are flawed and misleading, causing leaders to focus on metrics that don’t matter.
- Product differentiation is negligible in an age of explosive technology innovation, replaced by the requirement for authentic brand and customer experiences.
- Digital communities and the power of social and content platforms have given rise to “Dark Social” – an unattributable source affecting purchasing decisions and patterns.
A new category of B2B buyers demands a new approach. That’s where we come in.
By aligning public relations and marketing strengths, we deliver your PoV through storytelling and demand generation, while helping you unlock the power of HubSpot.
What They’re Saying
As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. Before entering the marketing world, I worked as a waiter, bartender, and bar manager in the service industry.
It taught me more than I could imagine and helped prepare me for the agency world.
So, where am I today?
Sitting at the intersection of marketing and technology, I help my clients strategize and execute modern demand programs while aligning, operationalizing, and harnessing the power of their tech stack.
I combine an innate curiosity for marketing and technology built upon 14 years of agency experience in project management, strategy, and leadership roles.
During that time, I’ve led cross-country video shoots, managed web and app projects, and built and scaled a one-person digital practice from $0-$3M in three years.
Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet Cybersecurity has given me a broad view of what works and what doesn’t.
In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.
Areas of Expertise
- Go-to-market strategy
- HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
- Demand generation and demand capture
- Paid media
- Data and analytics (GA4, anyone?)
With a specialty in public relations and communications, Suzanne works closely with her clients to develop meaningful and timely campaigns that elevate visibility among key audiences and align with business objectives for the most external impact.
Areas of focus include strategic communications and counsel, media relations strategy and outreach, content strategy and creation, and branding. Suzanne also works as a media trainer and public speaking coach to help executives perfect and refine their narratives and storytelling skills.
Areas of Expertise
- Public Relations & Communications Strategy
- External Communications
- Media & Analyst Relations
- Media & Public Speaking Training
