Builder Case Study

Builder is a visual website builder that helps businesses build their own websites, without needing to know how to code.

Builder came to Shape & Scale to help them optimize their HubSpot instance, which was originally built for Enterprise and PLG motions but needed some updates, as well as rearchitect their sales process to cut down on manual tasks through automation and drive organizational visibility through attribution reporting.

After conducting interviews with client-facing departments, auditing the existing HubSpot instance, building business process outlines, sales and automation mapping, and developing key reporting dashboards, we refined Builder’s sales process to help drive a 100% in activity visibility while refining reporting to give closed-loop reporting across multiple sales pipelines.

”Suzanne and Pasha are absolutely wonderful to work with. I partnered with Shape and Scale to build the foundations for our PR and digital marketing strategy, and they were invaluable throughout that process. Both Suzanne and Pasha are great planners, communicators, and contributors. What makes them stand out is their outcome-driven approach. They brought ideas and opinions to every discussion, which makes for an ideal agency partnership. Working with Shape and Scale was like having an extension of our marketing team.

Sarah DinVP of Marketing | Builder.io

We triaged and corrected an attribution error for Builder that was incorrectly crediting direct traffic with over 80% of total website traffic.