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A New Era for PR and RevOps: Announcing PROPs from Shape & Scale

We have many exciting announcements today. The first and most apparent is our new blog. Each week, we will share tips, industry musings, and ideas. Settle in and enjoy.

The second and more monumental announcement is our business’s second anniversary. It’s almost unbelievable that we write this to say we’ve been in business for two years, but we’re here and ecstatic about it.

It’s been hard, fun, frustrating, exciting, illuminating, and gratifying.

Like many other small businesses, we’ve experienced highs and lows. Thanks to many of you, we’re here to stay, and that deserves to be celebrated. 

As we celebrate Shape & Scale’s second anniversary, we’re thrilled actually to make an announcement!

Imagine that.

Today, we’re launching a new integrated offering called PROPs, which combines best-in-class Public Relations and Revenue Operations under one roof.

At Shape & Scale, we’re passionate about helping SaaS companies drive growth through operational excellence and strategic communications.

Over the past two years, we’ve partnered with innovative organizations across various industries, streamlining their revenue engines through RevOps while amplifying their brand stories through our PR expertise.

We know it’s unusual – PR and RevOps. What’s the connection? The truth is, the connection and opportunity are MASSIVE. Time and again, we’ve witnessed the power of aligning these two critical business functions. When RevOps and PR strategies are thoughtfully integrated, the results are truly transformative – accelerating sales cycles, enhancing customer experiences, and elevating brand equity.

Introducing PROPs

With PROPs, we’re committing to our clients to new heights. PROPS is the first-of-its-kind offering, weaving the intricate threads of Revenue Operations and Public Relations into one seamless, high-impact solution. 

By synergizing process optimization, data-driven decision-making, and strategic communications under a single umbrella, we empower businesses to unlock their full potential for sustainable growth.

PROPs is designed to be a game-changer for organizations seeking to maximize their revenue streams while cultivating a compelling brand narrative. Here’s what sets this offering apart:

  1. Unified Strategy: We develop cohesive, holistic strategies that harmonize your RevOps and PR efforts, ensuring alignment across all customer-facing touchpoints.
  2. Operational Efficiency: Our RevOps expertise streamlines processes, integrates tech stacks, and breaks down silos, creating a frictionless path from lead generation to customer delight.
  3. Brand Amplification: Leveraging our PR prowess, we craft compelling narratives that resonate with your target audiences, establishing thought leadership and driving brand awareness.
  4. Data-Driven Insights: We harness the power of advanced analytics and attribution modeling, providing granular visibility into the impact of your marketing, sales, and communications initiatives.
  5. Customized Solutions: PROPs is tailored to your unique business needs, goals, and growth trajectory, ensuring a personalized approach that delivers measurable results.

A Shared Vision for Success

As Co-Founders of Shape & Scale, we’ve long shared the belief that true business transformation occurs at the intersection of operational excellence and strategic communications. With PROPs, we’re turning that vision into reality, offering a powerful solution that bridges the gap between these two critical domains.

We invite you to embark on this exciting journey with us. Whether you’re an established enterprise or an ambitious startup, PROPs can unlock new possibilities for growth, profitability, and brand equity. Let’s redefine what’s possible together.

Contact us to hear more about PROPs, our pricing options, and how it could potentially be a fit for you.

Here’s to a new era of integrated PR and RevOps!

Suzanne Block and Pasha Irshad Co-Founders, Shape & Scale